Partnerign for Progress - Partners in Business

Partnering For Progress - How A Good Partner Can Make Business Better

by the Cyber-Duchess - Roxanne Batson

Recently I was thinking about our video partners. I was contemplating how I was going to get them motivated to go ahead and get their video loaded and ready for marketing in our new shopping cart coming at the end of the month. After all, they’d created it. It’s time to take action to show it. But they are moving slow.

Then, I had an AHA! moment. An AHA! moment is when some profound truth hits you square in the head.

Video creators enjoy the creation process. Thinking it up and filming are great fun. But handling the details of running a business to sell that video might not be so fun. It takes encoding multiple versions, then putting a link on a web site or building a web site if there not one already, finding an audience who wants to see all the video creator produces, keeping in touch with them (it's called marketing), and setting up a way to delivery it. BORRRING!

No wonder so many have a hard time making progress with their business regardless of what I advise them to do. Then it struck me...."because they are not doing what they LOVE to do."

They are misguided into thinking that somehow they're going to make more money by doing everything themselves. But that is negative thinking. That is thinking "How do I SAVE money?". Abundance comes from thinking abundantly. Instead, focusing on "How do I MAKE money?" might be a better way to view it.

How does a person do that? I have come up with a way for myself. Pretend you are advising a friend. Take you and your emotions out of it completely. Now, visualize that friend struggling along to make their business happen. What kind of advise could you give to your friend to help get them off of square one and on to making money? What would enable them to make big progress in the easiest and most expedient way?

Second thing to do is get over thinking you need to keep all the profit from your business. Again, if you think like someone who hoards you are thinking negatively. Share the wealth and go further, faster, easier. I got someone else to encode my new video and it was done it 2 days. Thanks to these guys I didn’t have to run around trying to deliver it, pick it up, upload it and link it. I mailed them the beta tape and they did it all. It was practically painless. http://www.audiovideoweb.com

Here is an example of how well things can turn out if you just let go. I was a financial consultant at one time in my life. I was good at convincing people to work with me, but I absolutely hated paperwork that was required and I must admit I'm not a good "systems" person. After all, I'm creative right? Well, after 3 years I was doing pretty well, but went home frustrated and tired every day after a 15-16 hour day. Finally, I decided to take on a partner. She had only a year experience, far less clients, and struggled just to keep going. Yet, I agreed to share with her 50/50 . I was giving up half of the income from my clients, but I knew I had to do something different or drown.

Believe it or not, within less than a year I was making more and working less ... EVEN THOUGH I GAVE UP 50% OF THE INCOME FROM MY CLIENTS! Why? We were all happier doing what we did best. She turned out to be a systems person, while I'm a people person. She put in place systems to bring in prospective clients and handle the details of our business. As the experienced partner, I got to work with the prospects and turn them to clients once they came in. It was so successful that my company eventually implemented a program to teach people to partner.

I'll be honest, now that I'm a cyberduchess....I'm kind of bored posting stuff in the web site when what I'd really rather do is talk to people. So, I got myself a technical college student and life is soooooooo much better! He's faster, smarter than me about technical stuff, and he likes doing it. That frees me up to do what I'm really best doing. Yes, I'm paying him but he's much less expensive than me doing it.

So, my point is....if you love creating video in your special niche, but you're spending time doing e-zines or updating your website or marketing when none of these are in your skill set, why not partner up or just hire someone instead? You'll make more money concentrating on doing what you do best and you'll be a whole lot happier.

Partners make progress! I'll try to remember that next time. For now....gotta go post this in my website :-)

Roxanne Batson, WSN TV 75, Inc.

For a look at Roxanne’s new video just click link below