Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.
The Internet Video Audience report analyzes not only who's watching video content online, but also what they watch and how they watch it.
After virtually controlling video viewing, content and timing for half a century, advertisers are facing a new virtual reality. As A. G. Lafley, CEO of Procter & Gamble, told the Association of National Advertisers conference in October 2006, marketers must "begin to let go."
Viewers are taking control of their media-consumption. Sometimes that means ad skipping with DVRs. Other times viewing consumer-generated video on the Internet. Sometimes watching clips of TV shows online — all at their leisure and not a network's schedule.
eMarketer's Internet Video Audience report.
