 “The Truth About Soundbites!” If you are going to use Internet video to promote yourself or your business, you need to know how to use it. When you do short video interviews, it is all about "soundbites" How to Do a Media Interviewby Gayl Murphy http://interviewtactics.com/ November 2, 2009, Los Angeles, CA  Businesses ask me all the time…
I say you can, but why risk having your interview left on the table, and not “moved forward” because it wasn’t media savvy – meaning; it didn’t tell your story in a way that the media - or anyone else would actually repeat it, or “move it forward.” Not being “media-savvy” can be anything from… Being long-winded. Not getting to the point. Your story doesn’t mention your end users. Not expressing what problems your business solves. You weren’t specific. There was no BLING to it. It wasn’t memorable or “info-taining”. You didn’t TELL IT TO SELL IT.
8 Murphy’s Law For Creating Soundbites… A soundbite is a “brief and outstanding mini-version of who you are and what you’re selling”…in 10 seconds or less.
A “killer soundbite” is both the “sizzle and the steak”.
A carefully crafted soundbite is designed to reach the most number of people in the shortest amount of time. (It will, if it describes the problem you, your business, product or service solves.)
A great soundbite is the food that media thrives on, and if someone likes what they hear, they'll use your soundbite when telling a friend about who you are and what you do...and who doesn't love that?
Soundbites that “stick” are really snapshots of who you are and what you’re selling.
6. Soundbites not only reveal who you are, they also SAY what you’ve created and how it works. 7. Whether you’re a creative entrepreneur, lifestyle guru, expert, speaker, small business owner, showbiz-preneur, corporate executive, doctor, lawyer, musician, scientist, inventor, or master chef...you’re selling YOU! In print, a soundbite is called a quote, in the electronic media; radio and TV, it’s a soundbite, but it’s also your pitch, your tag and how people remember you.
So, when it comes to being interviewed and talking about your business, you’re THE STAR of the ME SHOW, starring me, or in this case YOU. Have fun with it! ========================== contact Gayl at gayl@interviewtactics.com The newly revised edition of Gayl’s book “Interview Tactics! How to Survive the Media without Getting Clobbered!” is just hitting the market, featuring 14 new chapters. This “Insider’s Guide to Giving a Killer Interview” is 234-pages of “media gold” revealing the very same media-savvy tactics and techniques that successful interview subjects in entertainment and business use to drive their brands. For an invite to Gayl’s upcoming online book signing email her: Gayl@InterviewTactics.com
Gayl Murphy is a Seasoned Media Veteran!
Gayl Murphy is a Media Expert, veteran Hollywood Correspondent, Speaker, Media and Presentational Business Coach and the Author of “Interview Tactics! How to Survive the Media without Getting Clobbered!”
As a Hollywood Correspondent, Gayl Murphy specializes in interviewing the Stars! Based in Hollywood, Gayl’s worked with the media biggies including; ABC News, BBC News and SKY News just to name a few. She’s been up-close and personal with about 14,000 of the most famous celebrities and newsmakers in the world. You name it and she’s interviewed them. “I can probably count on one hand the number of the stars I HAVEN’T talked to.” Murphy says. “I love what I do…and to the amazement of my friends and colleagues, I never get tired of it because it’s always fascinating to hear people’s stories.”
Its Murphy’s veteran status that qualifies her as a “media expert.” She can tell you what makes a great news story, how to successfully work with the media, what they really want from an interview and how to create killer soundbites and pitches. It’s that expertise that motivated her to write her book “Interview Tactics! How to Survive the Media Without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”
“Having done thousands of interviews over the years, I’m still baffled at how some of my favorite showbiz pros and newsmakers are so unprepared when it come to talking to the media. So to help them out, I decided to write the quintessential ‘insider’s guide to giving a killer interview’ so that established stars and soon-to-be stars (on and off the Red Carpet) would have the same successful media tools that celebrities use. Meaning: I wouldn’t have to work so hard.”
If anyone knows what sells in the media - and how to tell it to sell it when creating savvy messages about business, products, services and careers -- it’s Gayl Murphy.
“Murphy’s Law” is: “When it comes to telling the world about who you are and what you do; you live and die by what you say … and if you can’t tell your own story who can? And who will?”
When “Interview Tactics!” was first published, The Orange County Register wrote she was “sleeping with the enemy” by coaching newbies - transforming them into Media Stars. Consider a few her consulting clients: Parsons Engineering, Geffen Records, The Walt Disney Company, Sony Pictures, The X-Prize Foundation, Nettwerk Management, NBC Television, The Nederland Company, Warner Brothers Records and The Buck Institute for Age Research, in addition to a plethora of authors, experts, online gurus, lifestyle gurus, rock stars and creative entrepreneurs.
Murphy continues, “When it comes to telling the world about who you are and what you do, your business, product or service can’t speak for you, no one can. If you can’t tell your own story, who can? And who will?” You’ve got to pitch it to promote it, so you can tell it to sell it! “Having a concise message and business pitch, regardless of what media you’re using - means taking your cues from what’s already successful.” And that’s where Gayl Murphy comes in.
|
