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Telestream Flip4Mac Revolutionizes Windows Media Experience For Mac Users

New components expand QuickTime capabilities to play and import Windows Media, enabling users to make, edit, and play Windows Media on the Macintosh; free upgrades announced for existing customers

Nevada City, CA (April 14, 2005) - Telestream, the leading provider of multiformat media encoding solutions, today announced exciting new Flip4Mac™ digital media tools for the Mac. For the first time, the new Flip4Mac components enable Macintosh OS X users to make, edit, and play Windows Media from within QuickTime-based media applications. Telestream’s Flip4Mac products bridge gaps between Microsoft Windows Media format and the Apple Macintosh platform. Until now, viewing Windows Media files on a Mac required downloading a separate player, importing Windows Media for editing was not possible, and until the recent introduction of the Flip4Mac WMV Export Component, making Windows Media 9 files was challenging.

“Telestream is in the business of removing roadblocks from digital media workflows. We’ve done that in other markets, and now we’re bringing our solutions to Macintosh content creators and to the media viewing consumer,” said Dan Castles, president and CEO of Telestream. “With our Flip4Mac products we recognize the unique strengths of two industry leaders. Apple maintains a strong-hold in video editing, while Microsoft Windows Media has become a popular distribution and Web video format. Our new Flip4Mac components now enable Mac users to play and import Windows Media in a Mac-friendly way.”

Leading the way in the new product rollout is the Flip4Mac WMV Player. This groundbreaking QuickTime component enables Macintosh users to play Windows Media files directly in the QuickTime Player, providing the first true Mac-like experience for playing Windows Media. With an introductory price of $9.99, the WMV Player provides an affordable, easy to use alternative for consumers and professionals alike. It also provides improved high definition Windows Media playback on a Mac. Users are no longer limited in their viewing choices and no longer need to download a separate player to view Windows Media. Telestream’s Flip4Mac WMV Player simplifies and improves the playback experience and expands viewing choices for Mac users.

"Telestream has brought a complete solution for making and using the Windows Media format to the Mac,” said Ben Waggoner, compression expert and principal of Interframe Media. “With Flip4Mac, we finally have a feature-complete way to play back WMV files in QuickTime Player, and use them as source content for QuickTime apps like Final Cut Pro and After Effects. With Flip4Mac, we can export a high quality 2-pass encoded WMV file, with all the quality of encoding it on Windows, without having to leave our Mac."

Another first, the new Flip4Mac WMV Player Pro ($49) adds the ability for Mac users to import Windows Media files for editing in their QuickTime applications, including Final Cut Pro HD, Final Cut Express HD, QuickTime Pro and iMovie. Windows Media files can also be converted to other formats using compression tools like Sorenson Squeeze and other QuickTime-based applications. WMV Player and Player Pro support Windows Media 7, 8, and 9. For the Mac professional, WMV Player Pro makes it far easier to accept client work in the Windows Media format, edit or convert it, and then return it to the client in any supported QuickTime format, including Windows Media.

"With the Flip4Mac components, Macintosh creative professionals can integrate Windows Media right into their QuickTime-based workflow," said David Nagel, executive editor of Creative Mac (www.creativemac.com). "Not only can Mac users output Windows Media 9 for their clients, right out of their editing and motion graphics applications, but they can also bring WMV files into these applications and work with them seamlessly, as with native QuickTime files. This is the first time anything like this has been possible on the Mac. Flip4Mac will be a welcome addition to the professional's toolchest."

For those who want it all, the new Flip4Mac WMV Studio ($99) and WMV Studio Pro ($179) replace the current Flip4Mac WMV Export and Export Pro/HD offerings released in December 2004. The Flip4Mac WMV Studio solutions combine the WMV Player Pro and either standard or high definition export capabilities. Telestream also announced a free upgrade for all WMV Export customers to the new WMV Studio offerings. With the WMV Studio, Mac users can now make, edit, and play Windows Media on their Macs – it’s fast and easy.

Flip4Mac has taken the Mac digital video community by storm. In a review published in the May 2005 issue of DV magazine, author Nate Caplin states in his bottom line, “Thanks to Flip4Mac, the Mac platform enters a second golden age of video.”

Now available, the new Flip4Mac WMV family consists of:
- WMV Player – play Windows Media in the QuickTime Player
- WMV Player Pro – edit, convert, and play Windows Media on a Mac
- WMV Studio – make, edit, and play standard definition Windows Media on a Mac
- WMV Studio Pro – make, edit, and play up to high definition Windows Media on a Mac
Full product details and online purchase are available at www.flip4mac.com.

Flip4Mac products will be demonstrated at two important events taking place in Las Vegas this month: the National Association of Broadcasters (NAB) convention, April 18-21 in Telestream booth SU11404, and at the Final Cut Pro Users Group Network at NAB, April 20, at the Stardust Hotel convention center.

About Flip4Mac (www.flip4mac.com)
Exporting and importing media in the formats you require shouldn’t be a hassle. Telestream’s new flip4mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network – in a way that is transparent to any user’s workflow. With the new flip4mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding and digital workflows to enable an all-Macintosh workflow for media professionals.

About Telestream (www.telestream.net)
Telestream products have set the standard with the world’s leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestream’s automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City, the “video valley” region of Northern California. The company is privately held.

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