Internet Video News

Panasonic’s New Stylish, Compact 3CCD SD Camcorder Boasts 4GB Storage Capability and MPEG2 Recording

SECAUCUS, NJ (August 21, 2006) -- Panasonic today announced the introduction of the SDR-S150 SD camcorder. Following in the footsteps of the popular SDR-S100, the SDR-S150 is compact, lightweight and features the high-quality 3CCD camera system and MPEG2 recording.  The SDR-S150 improves on its predecessor by accepting the new 4GB SDHC Memory Card, a next-generation media that allows recording for up to 3 hours and 20 minutes.*

The SDR-S150 packs a wealth of Panasonic's top image-enhancing technologies into a conveniently small, easy-to-handle body. The 3CCD camera system provides superb color reproduction. The Optical Image Stabilizer helps deliver crisp, clear images without degradation for shooting either moving pictures or still shots. The Leica Dicomar** lens and high-performance Advanced Pure Color Engine image processor assure beautiful image rendering. Also adding advanced MPEG2 technology, Panasonic has equipped the S150 to deliver truly outstanding pictures, even when shooting fast-moving subjects.

Taking advantage of the small, solid-state SD Memory Card, the S150 is tough as well as compact. Because there’s no mechanism in the recording section, the S150 provides excellent resistance to impact and stable, virtually error-free recording. It also offers outstanding convenience after shooting. Using a PC equipped with an SD Memory Card slot, for example, it is possible to perform non-linear editing without connecting any cables.

With the SDR-S150, Panasonic has introduced a camcorder that offers impressive image quality and performance in a package that is compact, convenient, and extremely easy to use.  The SDR-S150 comes with a 2GB SD Memory Card.  It will be available in September with a suggested retail price of $999.95.  

  for more information and to get yours now

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

*When recording in LP mode.

**Leica is a registered trademark of Leica Microsystems IR GmbH, and Dicomar is a registered trademark of Leica Camera AG.

Feature Explanation

3CCD Camera System

The SDR-S150 features a 3CCD camera system — the type used in most professional broadcast equipment. Since being selected as official broadcasting equipment for the Olympic Games in 1992, Panasonic's 3CCD camcorders have brought breathtaking images to the homes of viewers all around the world. For the compact S150, Panasonic has downsized its professional 3CCD camera system to about 1/16 the original size in terms of surface area. In a 3CCD camera system, the light is split into its three primary color components (red, green and blue), and the resulting signal from each is collected by one of the three CCDs. Compared with conventional 1CCD camera systems, Panasonic's advanced 3CCD system gives you greater beauty three different ways: in color, detail, and gradation.

O.I.S. (Optical Image Stabilizer)

Panasonic’s O.I.S. minimizes the shakiness that can be such a problem with handheld shots. Because the system is optical, there is no image quality degradation. When shooting a still image, the MEGA O.I.S. system automatically doubles the corrective power. With O.I.S. and MEGA O.I.S., the S150 is equipped for clear, beautiful shooting of both moving pictures and still images.

Leica Dicomar Lens

Leica Camera AG is renowned by photographers worldwide as a maker of superb cameras and lenses. Now this legendary optical technology fuses with Panasonic’s advanced digital technology in the Leica Dicomar Lens. The SDR-S150’s brilliant new lens features 12 lens elements in 8 groups and uses low-dispersion optical glass to reduce chromatic aberration. A special multi-coating process is applied to 14 lens surfaces, minimizing harmful reflections to deliver crisp, clear images free of flare and ghosting.

4GB SDHC Memory Card Compatible

For extended high-quality recording, the SDR-S150 also accepts the new 4GB SDHC (SD High-Capacity) Memory Card, which conforms to SD Specifications Version 2.00. With the 4GB card, it can record up to around 50 minutes of moving images in high-quality XP mode or 3 hours and 20 minutes in LP mode. Because the SDHC standard guarantees the minimum data speed performance, it guarantees stable, consecutive recording of moving images and other types of large-volume data.

SDR-S150 Specifications

Motion pictures

Still pictures

WEB camera

###