EyeWonder
Releases New AdWonder™ Component and
Certification Program
Company's New Flash
Module Enables Agencies to Dramatically
Improve Production Efficiencies for
Online Video and Rich Media Ads;
Certification Program Enables Creatives
to Highlight their Expertise
Atlanta,
GA — November 14, 2006 — EyeWonder,
Inc., a leader in online video and rich
media advertising solutions, today
announced the wide-scale release of its
all-new AdWonder™ Flash Component. This
new module is the first tool of its kind
designed specifically for online video
ads. The AdWonder Component gives agency
creative personnel the power to design,
build, preview, test and approve any
EyeWonder rich media and video ad unit
without ever leaving the Macromedia®
Flash® from Adobe® environment,
drastically reducing the time needed to
deliver traffic-ready video and rich
media ads. The Component is being rolled
out in concert with a program that
provides individual creatives and
producers official certification of
their proficiency using the AdWonder
authoring tool. This wide-scale release
follows an extensive beta testing period
with a select group of top interactive
agencies.
"EyeWonder's
new Flash Component is enabling us to
deliver richer media ads than ever, but
still on today's tight timelines and
right the first time," notes Nick Yecke,
Associate Director of IP Pixel, a
digital unit of Starcom. "EyeWonder has
made getting started with the Component
a very good experience – their campaign
process and dedicated teams have made
our lives much easier in delivering a
best-in-class product for our clients."
Designed
to make producing today's most
compelling rich media and video ads
easier and faster than ever before, the
Component provides complete creative
autonomy and drastically minimizes the
typical back and forth between creative
agencies and rich media vendors.
EyeWonder offers it as a complement to
its full creative support, Quality
Assurance and renowned customer service
that is standard throughout the campaign
cycle. The AdWonder Flash Component is
now available to creative agencies and
rich media producers in wide-scale
release.
"We have
used EyeWonder's new AdWonder Flash
Component on multiple campaigns since it
was launched, and it has certainly
increased the efficiency in building
even the most complex online ads,"
remarks Ted Kacandes, President and
Chief Creative Officer of Glow
Interactive. "It's an excellent tool,
one which we definitely recommend to
other shops who seek a scalable and
robust system for delivering rich media
advertising."
"Our new
AdWonder Component takes what once were
the most time-consuming and
labor-intensive steps in the video and
rich media ad creation process and
transforms them into the easiest,"
states Michael Griffin, EVP of Corporate
Development at EyeWonder. "Our beta
clients have seen ad production and
approval times cut by as much as 50
percent, and even greater time savings
are gained on more complex ad units. For
agencies that love to push the creative
envelope, the AdWonder Flash Component
now puts the power of the industry's
best video and rich media in their hands
and on their own timelines. We also are
excited about our AdWonder certification
program, which gives creatives who
become proficient with this cutting-edge
tool a way to have their expertise
immediately recognized."
The
AdWonder Flash Component includes a
number of features designed to
significantly shorten the creative cycle
for online advertising. Its Component
library enables producers to "drag and
drop" video windows, control
buttons, reporting and testing
functionality directly into the creative
with no additional coding needed. Over
forty-five of the most popular EyeWonder
ad format templates are standard within
the Component, providing a user-friendly
launch point for new executions. Methods
and code hints are also easily
accessible to add EyeWonder-specific
ActionScript to dynamically control
functionality. AdWonder enables users to
fully preview video and rich media
functionality and to generate demo or
approval links within seconds. This
ability to preview and test ad units
without having to upload creative to an
outside environment clearly sets the
AdWonder Component apart from
competitive offerings and dramatically
improves production times. All of this
is available via a simple download that
installs easily into the Macromedia by
Adobe Flash by Adobe Extensions file.
"Flash
and Flash video are driving the
next-generation of ground-breaking ad
creation," said Mike Downey, Sr. Product
Manager for Flash at Adobe Systems. "By
providing an authoring experience that
fully integrates into the Flash
authoring tool, the new AdWonder
Component makes authoring rich media ad
units much easier than ever before. The
AdWonder Component provides capabilities
for automatically generating multiple
versions of Flash SWF files for
deployment to Flash Player 7 and 8. It's
great to see such innovative solutions
being introduced to the rapidly
expanding rich media advertising market
and the Flash technology platform."
AdWonder-generated
video and rich media ads support the
widest combination of top browsers and
operating systems with the full intended
creative, which can increase audience
reach by up to 20 percent over the other
rich media providers, who often default
to serving a static .gif in certain user
environments.
For more
information on EyeWonder's release of
its all-new AdWonder Flash Component, or
its accompanying certification program,
please contact your regional EyeWonder
representative or visit
http://eyewonder.com/flashAds/flashComponent.cfm
for more details.
About
Starcom/IP Pixel
For more information on Starcom/IP
Pixel, please visit
http://ippixel.com.
About
Glow Interactive
For more
information on Glow Interactive, please
visit
http://www.glowinteractive.com.
About
EyeWonder
EyeWonder, Inc. is a leading provider of
rich media and online video advertising
products and services. Since 1999, the
company has been enabling advertisers
and agencies to easily connect richer
media campaigns to more of their most
desirable audiences. EyeWonder’s ad
products and services combine the
quality and power of Flash video, the
latest interactive features, the widest
reach across today's top browsers and
operating systems, and the most
comprehensive online tracking and
reporting capabilities. In a recent
third-party research report, EyeWonder
rich media and video ad campaigns were
found to outperform other rich media
providers in delivering significant
brand metric increases for clients.
EyeWonder's rich media experts support
every campaign from creative
consultation and development to Q/A
testing, trafficking, and reporting.
EyeWonder services the world’s top
agencies and advertisers, and its rich
media and video ad products are accepted
by hundreds of online publishers
including Yahoo!, AOL, and MSN. For more
information on Richer Media and Richer
Results, please visit
http://www.eyewonder.com.
