CANON’S NEW FEATURE-PACKED HV20 HD
CAMCORDER EXPANDS HIGH DEFINITION
CAMCORDER CAPABILITIES AND CHOICES FOR
CONSUMERS
Canon
extends its leadership role in the
creation of feature rich, high-quality,
High Definition (HD) camcorders for
consumers with the introduction of the
Canon HV20 HD Camcorder. With its proud
professional pedigree plain to see, the
HV20 HD Camcorder draws on decades of
Canon’s proven excellence in optics and
technological innovation, incorporating
professional level HD video features in
a handy, horizontal-style, user-friendly
design.

Integrating Canon’s renowned optics and
imaging technology, including a 10x HD
video zoom lens with Super Range Optical
Image Stabilization and a Canon True HD
1920 x 1080 CMOS Image Sensor, the HV20
HD Camcorder records true 1080 high
definition video, making it an ideal
companion to today’s HD televisions. In
fact, both aspiring filmmakers and home
movie shooters can give their video a
truly cinematic look and feel with the
addition of a 24p Cinema Mode.
“This HV20 HD Camcorder dramatically
raises the bar for consumer camcorder
capabilities, and will no doubt be the
model of choice for discerning video
enthusiasts who accept nothing less than
premium quality equipment to capture and
preserve their memories,” states Yuichi
Ishizuka, senior vice president and
general manager of the Consumer Imaging
Group at Canon U.S.A., Inc. “Clearly,
the High Definition video revolution is
upon us, and as HDTV’s begin to dominate
the marketplace, videographers and
viewers will expect and demand superior
image quality from their home video
productions.”
In addition to the HV20 HD Camcorder’s
horizontal design, the HV20 HD Camcorder
incorporates an array of new and
sought-after features and enhancements
that offer users greater creative
control and easier connectivity.
Among the new features within the Canon
HV20 HD Camcorder is an Advanced
Accessory Shoe capable of accommodating
such additional components as select
external video lights or directional
microphones. The HV20 HD Camcorder also
features microphone and headphone input
terminals with manual level control for
professional quality audio recording and
a 24p Cinema Mode – found previously
only on professional video equipment –
that offers the frame rate of motion
pictures and imparts a film-like look to
the video. The HV20 HD Camcorder also
features an HDMI terminal for quick and
easy one-cable transport of the High
Definition video signal to a HDTV.

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Canon’s True HD CMOS Image
Sensor (1920 x 1080)
Designed, developed, and manufactured by
Canon for the EOS line of digital SLR
cameras popular with professional
photographers and advanced amateurs
alike, Canon has created a 2.96
megapixel CMOS image sensor for the HV20
HD Camcorder. The 1/2.7” CMOS image
sensor acquires image information at
1920 x 1080, reproducing life-like HD
movies and photos. Canon’s HD CMOS
Sensor also features on-chip noise
reduction technology, to help ensure
that even in dimly lit scenes, the
signals from each pixel are as pure as
possible, with minimal “noise” or other
aberrations. The CMOS sensor also
incorporates an RGB Primary Color Filter
with a Bayer placement that delivers
sharp, high definition image with
vibrant, accurate color reproduction
without creating false colors. As an
added benefit, the HV20 HD Camcorder’s
CMOS sensor provides outstanding image
capture in low-light conditions.
Canon HD Optical
Technology
Canon lenses are the choice of many
imaging professionals the world over,
whether those lenses are being used on
EOS SLR cameras or on broadcast
cameras. It is that expertise that has
contributed to the design of the HV20 HD
Camcorder’s 10x HD video zoom lens. The
aspherical design of the lens helps to
achieve low chromatic aberration and
high resolution while Canon’s Super
Spectra lens coating lowers incidence of
flare and ghosting.
Since it is critical to achieve very
sharp focus when shooting in High
Definition, the camcorder features
Canon's revolutionary new Instant AF
focusing system. It offers a dramatic
improvement in autofocus speed and
accuracy (compared to traditional
autofocus systems). The Instant AF
feature uses an external sensor, in
combination with Canon's autofocus
system, to help significantly decrease
the time it takes to find focus, even in
low light conditions. This new system
achieves focus almost instantaneously,
reducing focus "hunting.” Users can
especially see the benefits of Instant
AF in high brightness and night shooting
situations. Camera operators can
capture fast, accurate focusing, even
when following a moving subject.
Finally, Canon’s Super Range Optical
Image Stabilization helps correct camera
shake almost instantly even when the
camera is hand-held and in motion or the
zoom is held at a long focal length.
Employing both gyro and vector detection
methods in order to pick up the widest
range of vibrations, the “lens shift”
type OIS compensates for a greater
degree of camera shake while avoiding
the loss of image quality typical in
electronic image stabilization systems.
In addition, the OIS system can be
engaged to help steady camcorder shake
when shooting still images, which aids
in photographing fast moving subjects or
in low light conditions.
Canon’s DIGIC DV II Image
Processor
Canon’s brilliant (and proprietary)
video and still image processor, the
DIGIC DV II, is the brains behind the
HV20 HD Camcorder. The DIGIC DV II
image processor is the next generation
of Canon’s exclusive signal processing
technology. In addition to recognizing
the different color requirements of
video and photos, and processing both to
their optimal level of quality, DIGIC DV
II processes video with improved color
reproduction and dramatically reduces
noise in low-light situations.
Shoot Like A Pro With 24p Cinema
Mode
The HV20 HD Camcorder’s 24p Cinema Mode
enables aspiring moviemakers to achieve
a professional “film-look.” The
camcorder's frame rate can be changed to
24p, which provides the same frame rate
as movie film. In addition, the HV20's
CINE setting, which changes the color
and tonal characteristics, evokes the
look and feel of a movie shown in a
theater. For added flexibility, these
settings can be used together or
independently.
Smooth and Easy Does It
Adding to the professional look of the
HD video captured by the HV20 HD
Camcorder is Canon’s Smooth Zoom Speed
Control. Offering users a choice of
three pre-set zoom speeds, the zoom
speed control helps ensure that no
matter how hard the user may press the
zoom button, the pace of the zoom will
remain smooth and constant.
The HV20 HD Camcorder’s Advanced
Accessory Shoe will accommodate a more
powerful external video light and
directional microphone without the use
of additional power or wires. It also
includes a built in Ultra Video Light,
which enables users to capture subjects
in color under low light conditions from
nearly five feet away.
The HV20 HD Camcorder
even helps the user with shot
composition, providing an easy to read
level marker that is superimposed over
the camcorder’s wide and bright 2.7-inch
widescreen LCD display. Similarly, the
HV20 HD Camcorder offers an easy-to-read
grid marker that assists the user in
determining the shot composition and
ideal placement of the subject.
Advanced Photo Features
As a digital still
camera, the HV20 HD Camcorder excels
with all of Canon's best digital camera
features. Users can accurately focus
their shots with nine-point autofocus
and then take vibrant 3.1 megapixel
images to a miniSD card. While
simultaneously recording HD video to
tape, the HV20 HD Camcorder can capture
two megapixel photos to card, or these
two megapixel images can later be
extracted from the video itself,
allowing users a second chance to snap
that once in a lifetime image. To adapt
to different shooting situations, the
HV20 HD Camcorder has 11 shooting modes,
including Continuous Shooting, which
allows users to shoot up to five (3.1
megapixel) still images per second, as
well as a built-in flash for low light
situations. In addition, users can also
connect a PictBridge compatible device
to the camera for seamless still image
transfer or printing. A histogram
function is also included on the
camcorder, to check exposure levels
while shooting.
The Canon HV20 HD
Camcorder kit includes a compact power
adapter, a wireless remote control, the
new, and energy efficient BP-2L13
battery pack, a stereo video cable, a
USB cable and a component video cable.
In stores in April, the HV20 HD
Camcorder carries an estimated selling
price of $1099*.
About
Canon
U.S.A.,
Inc.
Canon
U.S.A.,
Inc. delivers consumer,
business-to-business, and industrial
imaging solutions. The company is
listed as one of Fortune's Most
Admired Companies in
America
and is rated #35 on the BusinessWeek
list of "Top 100 Brands.” Its parent
company Canon Inc. (NYSE:CAJ) is a top
patent holder of technology, ranking
third overall in the
U.S.
in 2006**, with global revenues of $31.8
billion. For more
information, visit
www.usa.canon.com.