Adobe Brings
Video Editing Tools Online
Photobucket
Relationship Highlights Strategy of
Delivering Simple, High-Impact
Creative Software to Millions
SAN
JOSE, Calif. - Feb. 21, 2007 - Adobe
Systems Incorporated (Nasdaq:ADBE)
is pioneering a new way to deliver
its industry leading creative
software technologies online, with
the launch of its web-based video
remix and editing technology. Today,
Adobe and Photobucket announced a
partnership to integrate Adobe
web-based video remix and editing
technology directly into the
Photobucket user experience, giving
35 million Photobucket users direct,
free access to world-class digital
video editing tools. The agreement
marks a new stage in Adobe's
delivery of its renowned video
software technologies that today
underpin flagship products such as
Adobe(r) Premiere(r) Elements and
Adobe Premiere Pro.
The
company expects to announce more
partnerships with Internet companies
and media properties over the coming
months. These free services are
expected to be driven by advertising
revenue - and by offering customers
simple upgrade paths to Adobe
Premiere Elements and Adobe
Photoshop(r) Elements software, both
market leaders in the home digital
video and photo editing space.
"Making Photobucket 'Adobe powered'
with web-based video remix and
editing technology will radically
change the user experience for
millions of Photobucket devotees and
also up-level the quality and
variety of content being distributed
by this passionate community," said
John Loiacono, senior vice president
of Creative Solutions at Adobe. "We
aim to simplify the powerful editing
and compositing capabilities that
make Adobe software the undisputed
creative leader, so that anyone can
post eye-catching compositions
online."
Today's agreement with Photobucket
points the way to the kind of future
partnerships and breakthrough user
experiences Adobe anticipates.
Adobe's web-based video remix and
editing technology is an easy-to-use
video editor that allows consumers
the creative freedom to infuse
personality and dramatic impact into
their stories before releasing them
to a broader online audience. Users
can drag and drop music, effects,
transitions and titles to videos, as
well as reorder, trim and split
clips.
Delivered as a lightweight Adobe
Flash(r) application and built using
Adobe Flex(tm) software, Adobe
web-based video remix and editing
technology is accessible to the more
than 700 million personal computers
that today support Adobe Flash
Player software. Adobe's web-based
video remix and editing technology
launches directly in the browser on
Photobucket's web site, with no
time-consuming downloads or platform
compatibility questions to deter
users from uploading and editing
their videos. The new video editing
capabilities in Photobucket are
initially available via limited
public beta to Photobucket Pro
users, and will be available for
free to Photobucket's entire user
base of 35 million members by early
March 2007.
About
Adobe Systems Incorporated
Adobe
revolutionizes how the world engages
with ideas and information -anytime,
anywhere and through any medium. For
more information, visit
www.adobe.com.
(c)
2007 Adobe Systems Incorporated. All
rights reserved. Adobe, the Adobe
logo, Adobe Premiere, Flash, Flex,
and Photoshop are either registered
trademarks or trademarks of Adobe
Systems Incorporated in the United
States and/or other countries.
