The Surrey based indie
rock outfit Little Spitfire celebrated
its first award win for 2007. The
band’s debut video for the single ‘if I
look I see you’ won the Play Radio UK
Music Video Award at a ceremony held
at the Hotham Art Centre in Bognor Regis
on 28 April.
Directed and produced by
Neil Horner, part of the London-based
production company Imageynation, the
video took the top music video prize as
part of the End of the Pier
International Film Festival (EOTP).
Horner and the
Imageynation production team deployed
cutting-edge video production magic when
creating a very distinctive video.
Passionate about music, the production
team wanted to do something definitive
when they heard 'if i look i see you'.
The video, which went up
against nine others in its category,
glides effortlessly between high-gloss
pseudo-animation and hyper reality. It
features the four band members on a
branded Spitfire plane facing off
against a control tower operative who
represents UK broadcasters and their
control over what gets playing on the
radio airwaves. It was all accomplished
without a single rock music video or
animation cliché to be seen. No small
wonder then that the esteemed
Computer Arts Magazine featured the
video as part of its November 2006
issue.
Horner’s video has
already proven a hit in North America
with sports retailer Foot Locker’s
national in-store entertainment
platform. The video has also amassed a
fan base online with services such as
ROO TV, YouTube, Google
Video, MySpace and a host of
other prominent online entertainment
websites. The promo video has also
proved popular in tough music markets
such as Australia, New Zealand, Japan
and South America.
“EOTP is a highly
regarded International film festival and
we are extremely pleased to be awarded
with this industry recognition for 'Best
music video'”, Horner said. He
continued by saying, “The video was a
pleasure to direct and I think this
labour of love comes across on screen.
It is nice to recognised by industry
professionals and it helps to spur us
forward to try bigger and more
innovative ideas and techniques.”
John Fortune, Emma Burge,
Stephen Rea and Allan Scott were some of
the high profile names on this year’s
judging panel.
Founded in 2002, EOTPis a
non-profit independent film festival
based in West Sussex. The festival
originally showed work by local film
makers. It has since grown to showcase
shorts and features from all over the
world.
