SCOTTSDALE, Ariz., August 27, 2007
Driven by increased broadband
penetration, declining price points,
and a growing catalogue of online
audio
and video content, the market for
MP3 players and portable media
players (PMPs) will remain strong
over the next five years, reports
latest
primary research, the main reason
consumers are purchasing
portable MP3 players and
video-capable PMPs today is for the
devices'
audio
playback capability, the high-tech
market research firm says.
"Only
11% of survey respondents say they
will purchase a PMP primarily
for
its video playback function," says
Stephanie Ethier, In-Stat
analyst. "Still, the cost of
incorporating video into portable
devices
continues to decline. As a result,
In-Stat expects shipment growth of
video-enabled PMPs to outpace that
of audio-only MP3 players by the
Recent
research by In-Stat found the
following:
-
Worldwide unit shipments for
audio-only MP3 players and PMPs
combined will reach 275 million
units in 2011, up from 182 million
in
- Of
the 2,408 respondents to In-Stat's
latest survey of US consumers,
52%
own an MP3 player or PMP.
-
In-Stat does not expect
music-enabled cell phone shipments
to
displace dedicated PMP/MP3 player
shipments any time soon, but there
is an
opportunity for cell phone
manufacturers to capture those
consumers who are considering cheap,
audio-only MP3 players.
The
research, "Worldwide Demand Remains
Strong For MP3 and Portable
Media
Players" (#IN0703439ID), covers the
worldwide market for MP3
players and portable media players.
It provides forecasts for PMP/MP3
player
unit shipments and revenue through
2011. It also includes
analysis of In-Stat's US consumer
survey concerning PMP/MP3 players.
Finally, 2006 vendor market shares
are included.
For
more information on this research or
to purchase it online, please
The
price is $3,495 (US).
This
research is part of In-Stat's
Portable and Emerging Consumer
Products service, which provides
comprehensive analysis for markets
such
as portable media players, handheld
gaming, and electronic-based
edutainment toys. This service also
provides coverage for evolving
markets such as digital radio and
GPS devices. Supply and demand-side
insights are combined to examine
competitors, market shares,
shipments, semiconductors, consumer
ownership, buying behavior, and
consumer demand within these
developing markets.
Audio
playback capability is now
integrated in a number of different
consumer electronic segments, the
most notable of which in the
multimedia mobile handset market.
For more information regarding
music-
and video-capable cell phones, refer
to In-Stat's recent
research titled "Big Trends
Influencing the Global Handset
Market"
Technology vendors, service
providers, technology professionals
and
market
specialists, worldwide, rely on
In-Stat's experienced staff and
in-depth research to support
critical business, product and
technology
decisions. In-Stat's insights are
derived from both a deep technology
understanding and comprehensive
research, which examines each
segment
of the
value chain for each market. Regular
and ongoing end-user
demand
and primary research surveys
underpin much of the analysis,
enabling In-Stat to provide incisive
market knowledge and guidance on
future
market opportunities.
In-Stat is a strategic segment of
the $9 billion Reed Elsevier global
information network, with access to
an expansive worldwide electronic
network, extensive technology
databases and well-informed
personnel.
As a
member of Reed Business Information,
In-Stat is a division of the
largest business-to-business
publisher in the U.S.
