Pure Digital Technologies Introduces the Flip Video Ultra Series, Raising the Bar for Simple Video Capture and Sharing

Stylish, pocket-size camcorders now come in colors and are the first with built-in software for direct uploading to AOL and YouTube

San Francisco, CA ­ September 12, 2007 ­ Pure Digital Technologies today introduced the Flip Video(TM) Ultra Series, its next-generation line of highly compact digital camcorders to make it easier than ever for on-the-go consumers to shoot and share high-quality video.  Slim-sized to fit neatly into any pocket, the Flip Video Ultra Series provides unmatched portability and simplicity for capturing, editing and sharing video --anytime, anywhere. 

The Flip Video Ultra Series is the newest member in Pure Digital's popular Flip Video family of digital camcorders, the world's first camcorders with on-board software to enable editing, organizing, and seamless video uploading to AOL, YouTube and other video sharing sites.  Flip Video Ultra showcases Pure Digital's next-generation video processing technology, which delivers stunning video and sound quality, even when played on large-screen TVs.  The Ultra Series continues Pure Digital's pioneering of a new category of camcorder that puts the power to instantly capture, edit and share video in the pocket of everyday consumers. 

"Flip Video Ultra's sleek new design will make it the camcorder of choice for people who want to capture and share life's spontaneous moments, no matter where or when they happen,” said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies.  "It's the perfect solution for anyone who wants a stylish, high quality, take-anywhere camcorder.”

Flip Video Ultra's built-in software greatly expands the range of possibilities for users to enjoy and share their video.  New features make it simple to edit clips, create custom movies, and even capture still photos from video.  For the first time, the software simplifies video sharing by directly integrating with popular sharing sites like AOL and YouTube to provide a seamless experience for both private and public video sharing.  This allows consumers to share their videos as easily as they would digital photos -- a trend pioneered by Pure Digital.

"Flip Video Ultra makes it easier than ever for consumers to participate in the explosion of sharing video on the web,” said Kevin Conroy, Executive Vice President, Products, AOL.  "Flip Video Ultra makes it simple to capture video and instantly share it with friends, family or the rest of the world via AOL.”

The Flip Video Ultra Series is available nationwide starting September 12, 2007.  The 60-minute (2GB) model is priced at $179.99 and is available in four colors -- white, black, orange and pink, while the 30-minute (1GB) model is $149.99 and comes in white and black.   The camcorders are immediately available at Amazon, Best Buy, BestBuy.com, and Costco, and are coming soon to Wal-Mart, Sam's Club, Target.com, CompUSA and other top electronics retailers.  Pure Digital is also launching a line of Flip Video accessories -- including a pouch, tripod, action mount, and USB extension cables.

Flip Video Ultra Features

The Flip Video Ultra Series incorporates a wide range of advanced new features, including a 1.5 inch transflective, no-glare display screen for clear viewing in even the brightest sunlight, next-generation video processing, and increased on-board memory (2 GB of for the 60-minute model and 1 GB for the 30-minute model).  Features include:

•       One-touch recording with 2x digital zoom

•       Instant on-camera playback and delete

•       High-speed video sharing from any PC or Mac

•       One-click emailing of videos and video greeting cards

•       Custom editing of movie mixes, with the option to set them to your own music

•       Capture of still photos from video

•       Built-in tripod mount

•       Convenient DVD processing option at over 9,400 one hour labs nationwide

About Pure Digital Technologies, Inc.

Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market.  Its award-winning product portfolio includes the world's only one-time-use digital cameras and camcorders as well as the revolutionary Flip Video family of digital camcorders.  To complement its simple and affordable consumer devices, the company partners with leading retailers to distribute its advanced processing technology.  The Pure Digital Imaging Platform is installed in over 9,400 one-hour processing locations nationwide, including CVS/pharmacy, RiteAid Pharmacy, Ritz/Wolf Camera Centers, Duane Reade, and Longs Drugs.  The Flip Video family of products will be available in over 10,000 retail locations in time for the holidays, including Amazon, Best Buy, CompUSA, Costco, OfficeMax, Sam's Club, Target, Toys 'R Us, and Wal-Mart.