Innovative effects designer and
technology developer NewBlue, Inc.
announced today the inclusion of select
NewBlueFX plugins in the new Adobe®
Premiere® Elements 4. Collectively
entitled NewBlueFX Elements, the
offering features more than 43 dazzling
effects chosen from the NewBlue 3D
Transformations, NewBlue 3D Explosions,
NewBlue Art Blends, NewBlue Art Effects,
NewBlue Film Effects, NewBlue Motion
Blends and NewBlue Motion Effects
collections, as well as the upcoming
NewBlue Video Stabilizer plugin.
La Jolla, CA (PRWEB)
October 1, 2007 -- Innovative effects
designer and technology developer
NewBlue, Inc. announced today the
inclusion of select
NewBlueFX plugins in the new Adobe®
Premiere® Elements 4. Collectively
entitled NewBlueFX Elements, the
offering features more than 43 dazzling
effects chosen from the NewBlue 3D
Transformations, NewBlue 3D Explosions,
NewBlue Art Blends, NewBlue Art Effects,
NewBlue Film Effects, NewBlue Motion
Blends and NewBlue Motion Effects
collections, as well as the upcoming
NewBlue Video Stabilizer plugin.
In delivering NewBlueFX
Elements, NewBlue worked closely with
Mike Iampietro, senior product manager
for Premiere Elements at Adobe, to give
its customers powerful effects features
with a minimal learning curve. Explains
Iampietro, "We welcome collaboration
with third party developers, like
NewBlue, to provide our customers with
options to extend and enhance their
Premiere Elements experience. Beneath
NewBlueFX Elements' deceptively simple
design are powerful, inventive visual
techniques that will deliver
sophisticated and professional quality
effects for more impressive video
storytelling. Incorporating tools like
the NewBlue Old Film Effect will help
people quickly take current footage and
add old world drama with a sepia-toned
finish."
"We carefully selected a
wide variety of effects from the
NewBlueFX collection to provide Adobe
Premiere Elements customers with a large
toolbox of techniques," adds Todor Fay,
NewBlue's chief technology officer.
"From old time filmic effects to cutting
edge 3D transformations, NewBlueFX
Elements give Premiere Elements users a
way to stand out."
NewBlueFX Elements
includes 5 effects from the NewBlue Art
Effects collection:
Airbrush, which creates
an airbrushed effect by smoothing colors
while maintaining sharp edges; Colorize,
which creates the look of re-colored
black and white film; Line Drawing ,
which converts an image into a series of
dots and lines that it draws against a
plain-colored background; Metallic,
which paints an image to look like it's
hammered out of metal; and Pastel
Sketch, which blends the picture with a
color that you select and draws sharp
lines around the edges, creating the
effect of a painting in pastel colors
with edges of objects drawn in a second
color.
NewBlueFX Elements
includes the following 4 effects from
the NewBlue Motion Effects collection:
Active Camera, which
simulates every variety of camera
movement, from agitated hand-held to
jackhammer to a gentle train ride; Shear
Energy, which twists the images with a
shearing blur on two axes; Earthquake,
which re-creates the chaos of an
earthquake by moving, rotating and
blurring the image to simulate the
effect of a shaking camera; and Zoom
Blur, which simulates a camera zoom
within a shot, adding motion blur that
can be adjusted up or down for dramatic
effect.
From NewBlue's upcoming
Film Effects collection, NewBlueFX
Elements includes the Old Film effect,
which makes the video look like an aged
movie complete with scratches, jitters
and graininess.
In addition to these
exciting effects, NewBlue FX Elements
includes a number of powerful video
transitions, which enable users to
create interesting scene changes. Among
these are 8 transitions from the NewBlue
Art Blends collection described below:
Glow - Harsh, which
bathes the video in a gathering wash of
harsh bright light that blends the first
shot into the second; Glow - Soft, which
bathes the video in a gathering wash of
soft light that blends the first shot
into the second; Halo - No Rim, which
creates a aura around objects, but with
a softer edge to the halo itself; Halo,
which creates a halo-like aura around
objects as it blends the first clip into
the second; Metallic - Copper, which
gives the first clip a hammered-copper
look and morphs it into the second clip;
Metallic - Foil, which gives the first
clip a crumpled aluminum-foil look and
morphs it into the second clip; Metallic
- Gold, which gives the first clip a
hammered-gold look and morphs it into
the second clip; and Metallic - Ice,
which gives the first clip an ice-blue
look and morphs it into the second clip.
The NewBlue Motion
Blends collection contributed these 7
transitions to NewBlueFX Elements:
Roll, which transitions
between scenes by rolling the first over
and over at an increasingly frenetic
pace, ultimately easing into the second;
Shake, which violently rattles the image
as it transitions from one clip to the
next; Shear, which transitions between
two video clips by twisting the images
with a shearing blur on two axes. It's
sort of like pushing a row of books on a
library shelf to the right or left;
Smear, which transitions between two
video clips by blurring the image along
a moving axis; Spin, which transitions
between two video clips by rotating and
blurring the image around a point you
select in the first image; Wave, which
transitions between two video clips by
modulating the picture side to side in a
rippling pattern you can orient
vertically or horizontally; and Zoom,
which blurs and zooms the first image
outward, then sharpens and sharpens the
second image inward as it fills the
screen.
Also upcoming is the
NewBlue 3D Explosions collection, 8 of
which can be found in NewBlueFX Elements
and are listed below:
Bouncing Cubes, which
turns the first image into a series of
realistic-looking cubes that bounce
around the screen as they transition to
the second image; Bouncing Frames, which
creates a series of bouncing "frames"
around one image before blending into
the next; Box Explode, which folds the
first image into a spinning box that
flies apart to reveal the second image;
Confetti, which shreds the first image
into confetti-like pieces that flow off
the screen to reveal the second image;
Plane Explode, which shrinks the first
image toward the center of the frame,
then slices it into a grid whose pieces
fly off the screen to reveal the second
image; Spiral Rotation, which slices the
first image into flat squares that
spiral inward, then outward to re-form
as the second image; Spiral, which
breaks the first image into small
squares that shrink as they spiral
inward; and Wiggle, which pulsates the
first image in what looks like a
wiggling funhouse mirror before
flattening out as the second image.
Finally, the company's
soon-to-be-release NewBlue 3D
Transformations collection contributes
these 6 additional NewBlueFX Elements
components:
Box Fold, which displays
the first image on the inside panels of
a box. The box then folds outward to
display the second image on its outside
top panel, which then fills the screen;
Checker Board, which zooms out to reveal
the first image as square inside a
checkerboard pattern with the second
image. The board then shears away and
into the second image, which fills the
screen; Fly Away, which breaks the first
image into bits that twirl off to all
four sides of the frame, and transition
to the second image; Magic Carpet, which
curls the first image into a magic
carpet-like shape that spins around to
reveal the second image; Tic Tac Toe,
which creates a spinning tic-tac-toe
board of the first and second images.
The board then zooms out to transition
to the center square, which contains the
second image; and Twist, which slices
the first image into horizontal strips
that twist backward from top to bottom.
The back of each strip corresponds to
the second image, which is fully
revealed at the end of the transition.
Demonstrations of these
effects and transitions can be found at
http://www.newbluefx.com">http://www.newbluefx.com.
About Adobe Premiere
Elements 4
Premiere Elements 4 makes it possible to
create entertaining movies in just
minutes. The new Organizer, the same
found in Adobe Photoshop® Elements,
helps sort video clips and still photos
with visual tagging options for people,
places, or events. Video enthusiasts can
apply comprehensive movie themes to a
sequence of scenes in just a few clicks,
creating a movie complete with
transitions, effects and DVD menu.
Background music and
sound effects help underscore emotions,
add emphasis, or create a mood. The new
Audio Mixer works like a mixing board in
a recording studio, adjusting the
relative volumes of different audio with
sliders.
The new Sharing Center
centralizes available ways to show off
videos. Users can upload and share
videos in multiple ways, including Blu-ray
disc, the Web, and mobile devices such
as the Apple iPhone. Videos also can be
exported in a video format based on
Adobe Flash® to Web sites like YouTube,
without requiring any special encoding.
About NewBlue:
NewBlue, Inc., privately-held by former
Microsofties and industry-recognized
software entrepreneurs, develops
innovative audio, video and multimedia
technologies for leading companies
throughout the world.
The NewBlue team
comprises experienced developers,
musicians, artists, and software
professionals with a unique and
commanding set of skills, experience and
talent. This collaborative range of
talent and skill produces innovative and
powerfully functional technology for the
audio, video, multimedia and gaming
communities
Founded in early 2002.
NewBlue develops and licenses a range of
proprietary technologies-- including the
NewBlue Audio Engine and Audiomatrix
technology platform-- that meet the
varied multimedia needs of mid-and
large-sized companies. In addition,
NewBlue offers consulting services on a
range of multimedia projects.
The company debuted its
NewBlueFX product line in 2006 to
meet the needs of end-users who use
digital video editing software. The
collection of software plugins includes
special audio and video effects, such as
audio filters, noise reduction,
equalization, compression and dozens of
sophisticated graphic filters and
transitions.
NewBlue, Inc.
7514 Girard Avenue
Suite 1-314
La Jolla, CA 92037
www.newbluefx.com
www.newblueinc.com
