Dec 5, 2007
Le Gourmet TV is a video based website, (Internet Television Channel); providing programming 24 hours a day 7 days a week, about gourmet food and beverage. Videos are arranged in several ‘streams’: wine, beer, cheese, bbq, cooking, and field to table. In the coming months programming on coffee, tea, and whisky will be rolled out as well.
Cooking programs will be hosted by pro chefs as well as seasoned amateurs with a story to tell. We will interview the makers of fine wine, beer, and cheese. Butchers, and bakers will also be featured as we try to cover all aspects of gourmet and fine food . The video clips will run between 4-7 minutes in length, and will be shown as standalone webisodes and multi-clip story arcs.
The website will be free - no sign-up will be required, you just enter the site and start watching. In front of some videos will run a 15 second ad, much like on television, and of course banner advertising will also be there as well.
Over the first months 3-4 new clips will be posted each week, by spring 2008 a new clip will be posted each weekday.
Le Gourmet TV started as most great ideas do… A couple of friends sitting around talking about what they would do if they were broadcasters; ‘What the world really needs is a video on demand channel all about Wine, Beer, and Food’.
Within weeks of that conversation, Glen Powell laid the groundwork for LeGourmet.tv, a niche-market Internet Television Channel (ITV) designed to appeal to both connoisseurs and casual fans of Wine, Beer, Cheese, BBQ, and everything food related. He teamed with colleagues who work in the film production / advertising industry, to launch the channel on October 12, 2007.
Glen, an early pioneer in the field of HD for advertising and documentaries, has chosen to shoot everything for the channel in Hi-Definition. “Even though this will initially be going out at a lower resolution on the web, we’ll have a future proof catalogue of video that can be re-purposed in any format down the road” says Glen. “Standard industry thinking is, ‘Let’s move TV shows onto the web. I’m interested in producing quality programming specifically for the internet, that could be shown on TV.”
More than anything, Glen sees LeGourmet.tv as a chance to create programming for a sophisticated, thoughtful viewer. “I want to draw you in and give you information on a subject that is beyond what traditional TV media can because of time constraints.” Glen continues with some of the other virtues of internet delivery “The channel is always there, showing what you want to see, when you want to see it, as many times as you want, You also have the opportunity to follow links that will take you deeper into the subject.
LeGourmet.tv will be a self-contained, advertising-driven, internet tv channel devoted to Food and Beverage and aimed squarely at fans from novice to connoisseur. “Unlike other IPTV networks that require you to sign-up, or even pay to view content, we will be free.” says Glen “This is based on the TV broadcasting model that has worked for years - advertisers will pay for the opportunity to put their message in front of our viewers, this will in turn fund the programs.”
ALL PROGRAMMING WILL BE ORIGINAL and produced by professional crews, no amateur video here.
