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| The History of Wireless Reveals How Creative Scientists, Inventors and
Entrepreneurs Built and Energized the Mass Market for Wireless
Author Ira Brodsky's Comprehensive New Book Contains a Treasure Trove of Timely and Practical InsightsST. LOUIS - February 5, 2008 - In this age of effortless wireless
global communications, an intriguing question emerges: From where did
this mega-trend of ubiquitous wireless products and services come?
Published by Telescope Books, The History of Wireless: How Creative
Minds Produced Technology for the Masses describes for the first time
the amazing journey of innovative thinkers and entrepreneurs, from
early hard-won scientific breakthroughs, to the invention of cellular
telephones, to emerging technologies and the industries that are being
born around them. | "The story of how we got to where we are today is packed with the passion and excitement of scientific discovery, and is a wellspring of ideas and insights that will help lead the way to tomorrow's
technology and business successes," said author Ira Brodsky. "The biggest battles--creating new markets, setting new technology standards and inventing new business models--have always been won by people with greater vision, courage and determination."The History of Wireless tells the chronological story of how scientific discoveries and leading-edge communication innovations were transformed into today's mobile phones, wireless LANs and
high-definition television. The 250-page trade paperback book provides many thought-provoking examples of how creative people achieved success, often by doing what others said could not be done: |
o Heinrich Hertz discovered radio waves and the photoelectric effect
at the same time by carefully observing and pouncing on experimental
anomalies; o Guglielmo Marconi built the first wireless business amid widespread
skepticism while employing a service business model to mask his
extremely primitive technology; o Reginald Fessenden saw the limitations of Marconi's technology and
conceived the solution, but made compromises when he should have
followed his passion; o Edwin H. Armstrong invented crystal clear FM radio after a leading
telephone company engineer dismissed the technology as not worth
pursuing; o Paul Galvin, founder of Motorola, never intended to be anything more
than a successful small businessman, but learned that risk-taking and
growth are essential to survival. The History of Wireless shows how innovators exploit preparedness and
luck, persistence and other peoples' false assumptions. The book also
presents examples of how creative businesspeople leverage "just good
enough" technology; know when to lease rather than sell ideas and
equipment; and determine when and how to take risks. The History of Wireless: How Creative Minds Produced Technology for
the Masses, retails for $17.95, and is available directly from
Telescope Books as well as booksellers worldwide. About The Author
Ira Brodsky is an author and consultant with over 25 years of
high-tech industry experience. He has been a regular contributor to
leading industry publications, chaired several industry conferences,
and served clients in the Americas, Europe, Asia, and the Middle East.
The History of Wireless: How Creative Minds Produced Technology for
the Masses is his third book about wireless technology. For more
information, visit www.irabrodsky.com. About Telescope Books
Telescope Books publishes books about the most important and
intriguing technologies, technologists and high-tech businesses. Based
in St. Louis, the company draws on expertise in telecommunications,
life sciences, computing and entertainment. For more information,
visit www.telescopebooks.com.
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