Branded MySpaceTV Channel Features
Archived and Exclusive Content from
70’s Pop Culture Icons, Sid and
Marty Krofft
“Krofft Kwikies” from Classic
Children’s Shows Including “H.R.
Pufnstuf,” “Land of the Lost,”
“Sigmund and the Sea Monsters” and
“The Bugaloos” Available Exclusively
on MySpaceTV
LOS ANGELES — July
10, 2008 –
MySpace, the world’s most popular
social network, today announced the
launch of a new exclusive branded
channel with Sid and Marty Krofft.
Sid and Marty Krofft Pictures,
creators of beloved children’s
television shows throughout the
1970’s and ‘80’s (including “H.R.
Pufnstuf,” “Land of the Lost,”
“Sigmund and the Sea Monsters,”
and “The Bugaloos,”)
have made MySpaceTV their official
social network and will populate the
channel with full-length licensed
content, “Krofft
Kwikies”
(short-form episodes of the original
series) along with and highlight
clips of favorite Krofft characters
and moments. The videos will be
viewable by going to the official
profile
http://www.myspace.com/krofft
where Sid and Marty will also
regularly communicate with fans
through personal videos and
introductions. The Krofft channel
comes at a time when their
properties are having a resurgence
including an upcoming film from
Universal Pictures based on the
Krofft’s famed “Land of the Lost”
set for release on July 17,
2009.
“The minds of the Krofft brothers
have dazzled people for generations.
The resulting works are
entertainment institutions,” said
Josh Brooks, VP of Marketing for
MySpace. “By bringing this content
(in short and longform pieces) to
MySpaceTV, we are opening their work
and legacy to millions of people who
may not otherwise been exposed to
the mad genius of these iconic
creators. It’s another example of
how household names are making
MySpace their home on the web and
taking control and using the
community on MySpace for new content
options.”
Added Sid and Marty Krofft, “What
pleases us most about our
relationship with MySpace is that
our creations will now have the
opportunity to be introduced to a
new generation of fans, while still
allowing our long-time supporters a
one-stop-shop for content from The
World of Sid and Marty Krofft.”
This alliance represents a major
step in the use of libraries with
significant “perennial” characters
and stories – the hallmark of Sid
and Marty Krofft. The unique
content is perfect for the range of
new technologies and platforms that
were not even contemplated when the
characters were originated. MySpace
represents the cutting edge of
consumer content today; the Sid and
Marty Krofft library is particularly
well suited to the vignette format
which plays so well in this digital
space.
The World of Sid and Marty Krofft
channel on MySpaceTV will serve
as the ultimate destination for
those who already know and love the
popular shows, as well an
introduction to those who are new to
the worlds of “H.R. Pufnstuf”,
“The Bugaloos,” “Sigmund
and the Sea Monsters,” “Lidsville,”
and others. The dedicated
channel will initially include 3-5
minute condensed episodes from seven
of the Krofft series’, highlights
from the various series characters
and moments, up-to-date news briefs
on what’s happening in the world of
Sid and Marty Krofft, and of course,
the iconic theme music that
identifies each series. Both the
theme music and short form videos
can be embedded into fans’ MySpace
profiles. In time, the profile will
also feature exclusive interviews
with the directors,
never-before-seen and
behind-the-scenes footage, and
hilarious outtakes.
Localized in 29 international
territories, MySpaceTV allows users
to share and create videos in their
own language, discover the most
popular and relevant videos in their
markets, and connect with other
local users. Localized versions of
MySpaceTV are available in seven
different languages across the
France, Germany, Australia, Ireland,
Spain, Italy, Mexico, Switzerland,
Austria, Canada, Netherlands, New
Zealand, Japan, Sweden, Latin
America, Denmark, Norway, Finland
and the United Kingdom.
Sid and Marty Krofft join a roster
of partners and original content on
MySpaceTV including Special
Delivery, Roommates, BBC Worldwide,
The Onion News Network,
LonelyGirl15, Banzai, Prom Queen,
National Geographic, quarterlife,
The New York Times,
TMZ.com, Atomic Wedgie, HowCast,
Expert Village, Sports Illustrated,
FOX’s IGN Entertainment, TMZ.com,
LX.TV, Octane TV, SiTV, Studio411
and VBS.tv (from the makers of
Vice Magazine).
###
About MySpace
MySpace, a
unit of Fox Interactive Media Inc.,
is the premier lifestyle portal for
connecting with friends, discovering
popular culture, and making a
positive impact on the world.
MySpace has created a connected
global community by integrating web
profiles, blogs, instant messaging,
e-mail, music streaming, music
videos, photo galleries, classified
listings, events, groups, college
communities, and member forums.
MySpace's international network
includes more than 20 localized
community sites in the United
States, Brazil, Canada, Latin
America, Mexico, Austria, Denmark,
Finland, France, Germany, Ireland,
Italy, Netherlands, Norway,
Portugal, Spain, Sweden,
Switzerland, Australia, India,
Japan, and New Zealand. Fox
Interactive Media is a division of
News Corp. (NYSE:NWS
-
News,
NWS.A
-
News;
ASX:NWS
-
News,
NWSLV
-
News).
(*) Among
the top 2000 domains comScore Media
Metrix, May 2008. For more
information on comScore Networks,
please go to
http://www.comscore.com.
About Sid & Marty Krofft Pictures
Beginning in 1969, The Kroffts
quickly became known for producing
the landmark children's television
series “H.R. Pufnstuf”.
Characterized by the use of
puppetry, large sets and special
effects, the Kroffts work quickly
gathered followers that would latter
on turn them into cult icons of the
seventies. Other popular Krofft
productions include “Land of the
Lost” (1974), “Electra Woman
and Dyna Girl” (1976),
“Wonderbug” (1976), “The
Bugaloos’”(1970), “Sigmund
and the Sea Monsters” (1973), “Lidsville’”(1971),
among many others.
