Sorenson Squeeze 5 Bundled with Avid Editing Software Gives Users Seamless End-to-End Process for Publishing High-quality Video

Avid’s Media Composer, Symphony and NewsCutter Utilize Powerful Encoding and Compression Capabilities of Sorenson Squeeze to Prepare Video for Publishing

SALT LAKE CITY, UT (March 30, 2009) ­ Sorenson Media today announced that Sorenson Squeeze 5 is being shipped with the latest versions of Avid Technology Inc.’s suite of video editing applications, including Avid® Media Composer® (v 3.5), Symphony™ (v 3.5) and NewsCutter® (v 7.5) software. Sorenson Squeeze 5 enables independent editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.

As the industry-leading encoding tool, Sorenson Squeeze 5 makes it possible for users to output content in a wide variety of formats, including Flash, QuickTime, RealMedia, Windows Media, MPEG-1, MPEG-2 and MPEG-4. The software can also encode in HD for MPEG-2, Flash, VC-1, and H.264 formats.

“Sorenson Squeeze has truly become a staple third-party tool within the Avid suite of products,” said Peter Csathy, CEO of Sorenson Media. “This combined solution gives users the ability to edit, compress, encode and deliver their video in all formats quickly and efficiently. Avid is a leader in video production and editing, and Sorenson Media’s encoding and compression capabilities are a natural addition to their exceptional software.”

Through the Avid software interface, video editors are able to send their video files directly to Sorenson Squeeze 5 for encoding and compression without having to export intermediate files. Sorenson Squeeze 5 embraces the long-time Squeeze tradition of producing outstanding video without a complicated workflow. The software allows users to compress and encode multiple files simultaneously, and advanced pre-processing filters produce higher quality video. The Sorenson Squeeze 5 interface is easy to use, and the optimum workflow allows users to encode video using a variety of custom presets, reducing the amount of time spent on a project.

Continuing its reputation as the leading encoding and compression solution, in 2008, Sorenson Squeeze 5 received the Vanguard Award from Digital Content Producer magazine and was awarded Streaming Media magazine’s Readers Choice Top Award for Encoding Software for the second year in a row.

Pricing and Availability

Avid will bundle Sorenson Squeeze 5 in its latest versions of Avid Media Composer, Symphony and NewsCutter. Pricing for the Avid software is available online at www.avid.com.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com), the global leader for encoding and compression applications, provides software solutions that enable users to easily and affordably compress, manage and deliver high-quality video over the Internet and to CDs, DVDs, mobile devices and other formats. Additionally, the company provides innovative Web-based platforms for publishing, editing and managing professional and user-generated video content, and for the development of customizable media sharing sites. From its inception in 1995, Sorenson Media has been at the forefront of leading trends offering award-winning technology and products that dramatically improve the Internet experience for developers and users alike.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals ­ as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively.  For more information about the company’s award-winning products and services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; or connect with Avid on Facebook.

Avid, Digidesign, M-Audio, Media Composer, NewsCutter, Pinnacle Systems, Sibelius, Sundance Digital and Symphony are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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