MYNEWSVU launches Next Generation, Personalized, On Demand News-site Software

MYNEWSVU MAKES IT PERSONAL
 

Next Generation, Personalized, On Demand News-site Software Introduced by the Pioneers of File-based News Production Technology
 

Boston, MA – September 8, 2010 – MyNewsVu™, announces an Industry-changing technology for television news delivery and consumption. MyNewsVu opens extraordinary new revenue opportunities for television news organizations by bringing TV news into the age of the Internet and mobile media.
 

MyNewsVu is “back-end” software that enables TV news web sites to deliver a personalized TV newscast to each and every viewer. Web sites powered by MyNewsVu can deliver individually personalized TV newscasts to Internet enabled TV’s, mobile devices and PCs. MyNewsVU also provides “better than ratings”, information to the news organization and to advertisers by delivering immediate, granular feedback on viewing patterns, demographics and more!!

 

MyNewsVu turns the appointment-based, fixed menu experience of broadcast and cable news into an on-demand, custom buffet.  It puts viewers in control of their own TV newscast on any PC, mobile device, or Internet enabled TV - Anytime! Anywhere!  
 

It will also deliver to news producers an active stream of key viewer data, a data stream far superior, more granular and more immediate, than any television ratings service.   For advertisers, MyNewsVu provides targeted audience viewing data that allows pin-point message personalization.
 

ABOUT MyNewsVu
 

MyNewsVu is developed by the same team of broadcast professionals that introduced file-based, news production at Avid and Grass Valley that completely changed the way TV News is produced throughout the world
 

This team has come together again to change the way TV News is delivered and consumed over the Internet, on mobile devices, and on TV sets.
 

MyNewsVU is privately funded and based in Boston, Massachusetts.