vzaar rolls out new web video tools for online marketers

Developers and creatives can now create exciting, visually innovative video players with vzaar

June 15, 2011 – London, UK - vzaar, (http://vzaar.com) one of the world's leading online video platforms for developers and creative marketers, today announced a new video player branding tool which allows users to go wild with player designs.

Users can now add any image to create custom effects to their players. Just check out some examples the vzaar design team came up with: http://vzaar.com/blog/2011/06/10/advanced-player-banding-tips/ on their recent blog.

In addition to that, the video player’s parameters can be edited giving developers and marketing creatives total control of the way the player looks and behaves. There are no limits - web designers can chose hex values for the specific color, modifying or removing the player controls, adding hot links within the player, and changing the size and design of the player itself.

These tools provide developers with total control over the look of the player and how it behaves.

Additional branding tools include the vzaar video watermarking tool http://vzaar.com/features/video_watermarking that encodes images into the video. This adds a layer of security to customers who want to digitally stamp their video content.

"Developers want total control," says Stephen McCluskey, CEO of vzaar.  "Online video is much more than simply embedding a player. Brands want to stand out and these tools empower creatives to build eye-catching players.  This is just the start of a new set of functionality we are passing on to our customers."

About vzaar

vzaar is the leading online video hosting platform for eCommerce sites of all sizes and market segments. The vzaar service provides a cost effective and highly scalable video hosting service to thousands of companies worldwide. The easy to use online video management dashboard and a highly experienced sales support team allow businesses to publish video online fast. Founded in 2007, vzaar has its Headquarters in London, United Kingdom.

For more information visit http://vzaar.com