Most real estate professionals recognize the power of video to help sell homes. Buyers think video is more real - not staged. Video provides a better sense of immediacy and veracity.
"Buying a home requires appealing to a wide range of buyer's emotions, feelings and instincts, their life aspirations. Online video is an incredibly effective way to appeal to a buyer's senses, especially to a buyer who is not knowledgeable of the community's advantages, features and special beauty," says Michael.
Many real estate professionals have added video to their listings. However, esoft systems is now adding an extra twist - they market the agent as well as the property.
Many of esoft system's real estate videos spotlight the agent on-camera, guiding the buyer through the property and community. In addition to marketing the property, this enables the buyer to get a good feeling for the agent - branding the agent so to speak with a certain level of expertise and accessibility. This lets the buyer get to know the agent, to gauge their knowledge, expertise and friendliness.
"Online video is an incredibly effective way to appeal to a buyer's senses"
Michael Haagen Jensen
