Green Communications - The Case Studies

Present
Green Communications - The Case Studies

Overview

The green movement is more than just the latest trend. Aside from global warming, political and economic realities are forcing our nation to embrace cleaner energy and other green initiatives. Companies and organizations are asking themselves how they participate in the movement. Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing the corporate communicator and marketer.


Case Studies and Presenters

  • Environmental Protection Agency: presented by Deb Berlin, Climate Leaders, Marketing & Communications, EPA
  • Ford Hybrid: presented by Usha Raghavachari, Escape Hybrid Marketing Manager, Ford Motor Company
  • HSBC: presented by Linda Recupero, EVP Public Affairs, HSBC USA
  • IKEA: presented by Mona Astra Liss, USA Corporate Public Relations, IKEA
  • Interface: Jim Hartzfeld, Managing Director, InterfaceRAISE, & Past Chairman, U.S. Green Building Council
  • National Geographic: Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazines