Writing for Multimedia and the Web

09.06.2013 17:00

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.
 New Sections and Completely Updated Chapters:
 *Writing a corporate web site: T. Rowe Price
 *Creating blogs and podcasts
 *Web writing tips from usability experts
 *Optimizing text for web search engines
 *Defining the user with use cases and user scenarios
 *Dealing with web editors
 *Software for organizing and writing interactive media content
 *Script formats for all types of multimedia and web projects
 *Writing careers
 *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros
 *The first-time glossary provides a quick-and-easy way to learn essential web writer lingo
 *Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers