Hal Landen's latest book, "Marketing with Digital Video: How to Create a Winning Video For Your Small Business or Non-Profit," shows how small-budget businesses can take advantage of today's affordable digital technology to produce effective business videos.
Digital Marketing Videos Take Center Stage in Hal Landen's New How-To Book Entitled "Marketing With Digital Video"
Veteran award-winning cameraman, producer, and creator of VideoUniversity.com, Hal Landen's latest book, "Marketing with Digital Video: How to Create a Winning Video For Your Small Business or Non-Profit," shows how small-budget businesses can take advantage of today's affordable digital technology to produce effective business videos.
Written in the same no-nonsense, readable and user-friendly manner as
his previous book, the acclaimed "Marketing with Video," Landen has
the gift of making the sometimes confusing, technical world of video
production accessible to even the least technically-minded reader.
Whether you aspire to be a hands-on video maker, or an executive
producer who doesn't want to get overly technical, "Marketing with
Digital Video" tells you everything you need to know—everything you
should know—before, during and after filming.
As important as technology is today, the heart of this book is not
just about technology but rather about how to make an effective video
on a shoestring budget. Even if you don't plan to produce your own
business video, you'll learn how to hire the right people to do the
job for you, pitfalls to avoid, and tricks of the trade gleaned from
Landen's years of on-the-job experience.
Hal Landen's love of filmmaking shows in every chapter, and his
eagerness to share his vast knowledge and experience help make
"Marketing with Digital Video" a fun book to read, too. Anyone
interested in the art of making videos and movies will find Landen's
chapters on The Art of Editing, and Sound Editing, which offer a
fascinating insight into the mechanics of a highly complex subject,
particularly enthralling. His entertaining anecdotes and asides
throughout the book make it feel very personal, as if he were sitting
next to you guiding you through each stage.
By the time you have finished reading it, you will feel like a pro,
knowing what previously impenetrable terms like Dolly Shot and
Dramatic Axis mean, how to set up a budget so there are no nasty
surprises later, how to hire a cameraman, where to find music—Landen
leaves nothing to chance. Even potential legal issues are addressed
and the exhaustive, fact-filled appendix includes sample release
Most importantly, though, readers will be well-equipped to produce a
professional, highly effective video on a lean budget in order to
promote their business or non-profit, and able to take advantage of
the infinite marketing opportunities digital video offers.
VideoUniversity.com is one of the most popular web sites for video
producers and hobbyists. It's listed in Forbes Magazine's Best of Web
Directory. The book and related products are available from
VideoUniversity.com or by calling Oak Tree Press at 401-253-2800