How and Why to Use Online Video to Create Business Frequently Asked Questions

02.06.2013 16:28

How and Why to Use Online Video to Create Business Frequently Asked Questions

Sept 13, 2012



Almost every business with a web site has a FAQ section - frequently asked questions. Almost smart business person knows that online video is the most powerful marketing and SEO strategy available. So why not put them together?

By creating and posting short FAQ videos on your site as well as one YouTube, you can greatly improve your SEO search results - both directly to your site and indirectly via YouTube. Its a killer combination. Remember thought - keep each FAQ video segment short and concise. Just like the your online FAQ section - each video should answer ONE frequently asked question. Make sure you create an index of FAQ videos on your site as well as with YouTube

The below video is part of a series of 20 FAQ video produced for Boro Energy. Check it out...

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Online Video FAQs are a cost effective video marketing tactic that can drive qualified leads and sales.

There’s a reason why businesses have FAQs (Frequently Asked Questions) on their website – because they are sought after content that provide useful information to decision makers. Prospective customers have questions before they buy from you and most will go back to your website 3 or 4 times before spending their money.

With 59% of business decision makers preferring video over text (Forbes Insight Study), video FAQs are a cost effective way to generate quality leads and drive sales because they add a personal touch while giving information and insight….and what decision maker doesn’t want that?

 

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