A person recently played footage of wriggling worms for an assembled group of frogs, accidentally (?) creating a metaphor for all online media. What you see above is essentially frog Facebook, and the frogs have been presented with a new video in their feed. Said video promises more (a delicious meal of worms) than it can possibly deliver, and you get the feeling that the frogs sort of know that, but they go ahead and click on it—i.e., hurl themselves at it—anyway. They can’t help themselves.