Ericsson ConsumerLab, annual TV & Media report - who is watching what online and where? This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services. This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
The TV landscape is changing from one where traditional TV providers and physical media dominate and the consumer experience is inflexible. Nowadays, new aggregators enable consumers to decide what they want to watch and pick-and-mix their own services, something that 5 out of 10 consumers prefer over the traditional TV bundles.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences and explore new business models that target the needs of the user.
Streaming is closing in on linear TV > 75 percent of people watch any type of streamed video several times a week or more, compared to 77 percent who watch scheduled broadcast TV several times a week or more.
Subscription-based Video-On-Demand (S-VOD) accelerates binge viewing > 56 percent of S-VOD users prefer all TV series episodes to be available at once so that they can watch at their own pace, compared to 45 percent of non S-VOD users.
Increased willingness to pay for anywhere access > Since 2012, the number of people that are prepared to pay for accessing TV content on any device has increased by 25 percent. Smartphone viewing time has in the same period increased by 15 percent, despite significant mobile access and business model barriers.