How to get the money to make funny Internet videos. So you want to produce and distribute your own funny Internet videos. Where are you going to get the money? Check out this great article from Splitsider.com - The Economics of Internet Comedy Videos.
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How an Internet Comedy Video Production Studio Is Born
“We began pretty small,” Sam Reich, President of Original Content at CollegeHumor, told me, referring to the original videos department of the company. “Then two weeks after I was hired we were bought by IAC. They’re an internet conglomerate, and they bought us back in 2006, and they allowed us to invest more in our video department.”
It’s hard to start an internet comedy video production studio without some kind of support structure. Above Average was incubated by Broadway Video Ventures, a division of Lorne Michaels’ Broadway Video. UCB Comedy is partnered with Above Average as well as the Upright Citizens Brigade theatres and comedy school, and CC Studios is an internal department at Comedy Central. Funny or Die got venture funding from Sequoia Capital before partnering with HBO.
Scratch a major internet comedy studio and you’ll uncover an even larger supporting entity. Even a studio like Jash, which was founded by comedians Sarah Silverman, Michael Cera, Tim and Eric, and Reggie Watts, had additional initial production support from the now-defunct YouTube Original Channel Initiative.
The support behind these production studios allows them to invest in high-quality video and production equipment, as well as the talent required to make internet video look and sound great.
It also allows production studios to use their resources to build new talent. Comedy group The Bilderbergers, for example, paid for the cost of video production out of pocket until they were invited to become an Above Average partner.