November 11, 2014 11:49 ET
Keek First Major Social Video Network to Offer HD
HD Video Automatically Adjusts Based on Quality of Bandwidth and Network Conditions; Keek Membership Grows to More Than 71 Million
NEW YORK, NY and TORONTO, ON--(Marketwired - November 11, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF), a leading global mobile video social media network with more than 71 million members featuring a unique 36 second video format, today announced that it is the first major short-form mobile video network to offer high definition video to its users. The new HD capability is available now as an app update in the Apple App Store. An Android update will be available on Google Play in the coming weeks.
"Offering HD quality video on our social network is a great enhancement in user experience, especially because Keek is a global network with an international audience," said Jamie King, Chief Product Officer at Keek. "For many of our users, the smartphone is their primary and only device to connect to the internet. Getting HD quality video means the opportunity for better content and a wider audience."
Through the use of HTTP Live Streaming (HLS) technology, the Keek HD offering ensures the best user experience by automatically determining if there is the proper bandwidth and network coverage to play at HD quality. Implemented by Apple as part of the company's QuickTime, Safari, OS X and iOS software, HLS can automatically adapt the streaming resolution based on the connection quality.
"The HLS format translates well into the standard infrastructure of many emerging markets, yet also allows for the consumption of high quality videos in more sophisticated networks. Adaptive streaming means that Keekers can view Keeks at the highest quality video available in our 36-second format," said Dimi Paun, Chief Technology Officer at Keek.
Keek is a leading mobile video social network with more than 71 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
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