The GoPro phenomenon is sweeping the World. You can’t go to a beach, lake, ski field, skate park, bike track, or anywhere else lately, without seeing at least one person filming with a GoPro.
I don’t think I’m alone in saying the GoPro has to be a leading contender for the “most popular invention of the noughties” award. The company’s sales figures certainly back this up.
In 2012 alone, the company reported to have sold 2.3 million units and grossed over $500 million in sales. That is a whole lot of GoPros. Furthermore, GoPro’s founder, Nick Woodman, is now a billionaire at age 37.
So why is the GoPro so popular? After all, it’s just a video camera, and we have all seen those before.
The GoPro has been such a hit because it introduced us to the previously rarely seen POV (point of view) angle. The GoPro now allows us mere mortals to get behind the eyes of some of the world’s craziest daredevils and see exactly what they see.
Gone are the days when we had to settle for far-away, shaky footage of people jumping out of and over things. The GoPro now allows us to get right in the thick of the action, seeing everything the daredevil sees—without the broken bones and loss of limbs!
Before the GoPro came to town, the POV angle was very complicated and costly to achieve. Due to the size and costs of previous video cameras on the market, the POV angle was reserved for serious and big-budget filmmakers only.