Vme TV Launches Campaign to Improve Health Education and Promote a Healthier Lifestyle

08.04.2015 16:05

Vme TV Launches Campaign to Improve Health Education and
    Promote a Healthier Lifestyle Among Hispanics in the United
                              States

MIAMI, April 8, 2015 (GLOBE NEWSWIRE) -- Vme TV, the only national
Spanish-language television network in the United States affiliated
with public television stations, has launched a public education
campaign to promote healthier lifestyles and improve health literacy
among Hispanic Americans.

The campaign, sponsored by UnitedHealthcare, consists of a series of
video capsules offering health care tips focusing on the importance of
health care literacy to help Hispanics learn more about key topics that
are critical to achieving better health. These include preventive care,
managing diseases prevalent among Hispanics, and what to consider when
purchasing health insurance. The video capsules are currently airing
within Vme TV's regular programming through May 2015.

The Centers for Disease Control and Prevention (CDC) define health
literacy as "the degree to which individuals have the capacity to
obtain, process and understand basic health information and services
needed to make appropriate health decisions." Low rates of health care
literacy are linked to poor outcomes, including higher rates of
rehospitalization and lower adherence to medical regimens.

Low health-literacy rates are prominent among Hispanics. According to a
National Center for Education Statistics study, more than 40 percent of
Latino adults have a "below basic" level of health literacy, and only
one in 25 - or 4 percent - is considered proficient.

The Hispanic community continues to face large disparities when it
comes to critical health issues, such as cardiovascular diseases, high
blood pressure, obesity and diabetes, according to United Health
Foundation's America's Health Rankings 2014 report. Due to a lack of
access to reliable Spanish-language information about their health and
health care coverage, media outlets have become a primary resource for
health information in the Hispanic population.

"As a media company, Vme TV feels that it is our responsibility to
ensure that the Latino community understands the importance of
maintaining a healthy lifestyle and making sound decisions about their
health care, from following a healthy diet and exercise regimen to
evaluating health care options," said Ralph Parkman, Vme TV's vice
president of marketing. "We are grateful to UnitedHealthcare for its
support of this initiative to offer Hispanic Americans much needed
health education resources to enhance their health literacy."

The UnitedHealthcare-sponsored campaign is one of many that Vme TV has
launched with support from leading brands in the United States to
provide trustworthy content that promotes success and well-being
throughout the Hispanic-American community.

"We are grateful for the opportunity to support Vme TV's efforts to
close the health disparities gap among Hispanics in the United States,"
said Russ Bennett, vice president, UnitedHealthcare Latino Health
Solutions. "We share Vme's goal of giving people access to information
they need to ensure the best health care for themselves and their
families. It is a great satisfaction to contribute our voice and
Hispanic-specific health and wellness information resources that help
Latinos live healthier lives."

In addition to health information, Vme TV offers viewers actionable
content through a broad variety of financial and real estate news
items. By offering a platform that bridges the language gap, Vme TV
provides educational resources and helps develop a greater
understanding of relevant issues to help Hispanics nationwide make
informed decisions.

Available in 43 markets and reaching more than 70 million households in
the United States, Vme TV is available through Comcast, DIRECTV, DISH
Network and AT&T U-verse among other local cable companies. To find
your local channel or to learn more about Vme TV, visit www.vmetv.com
or follow us on social media via www.facebook.com/vmetv or
www.twitter.com/vmetv.

About Vme Television

Vme TV (pronounced veh-meh), is the first national Spanish-language
television network in association with public television stations.
Reaching more than 70 million households in the United States, Vme TV
is broadcast in 43 markets by PBS stations and is available on DIRECTV,
DISH Network, AT&T U-verse, as well as major cable companies including
Comcast. The 24-hour digital broadcast service is dedicated to
entertain, educate and inspire families in Spanish with a contemporary
mix of original productions, exclusive premieres, acquisitions, and
popular public television programs specially adapted for Hispanics. To
find your local channel or to learn more about Vme TV, visit
www.vmetv.com or follow us on social media via www.facebook.com/vmetv
or www.twitter.com/vmetv.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live
healthier lives by simplifying the health care experience, meeting
consumer health and wellness needs, and sustaining trusted
relationships with care providers. The company offers the full spectrum
of health benefit programs for individuals, employers, military service
members, retirees and their families, and Medicare and Medicaid
beneficiaries, and contracts directly with more than 850,000 physicians
and care professionals, and 6,000 hospitals and other care facilities
nationwide. Globally, UnitedHealthcare serves 45 million people in
health benefits and is one of the businesses of UnitedHealth Group
(NYSE:UNH), a diversified Fortune 50 health and well-being company. For
more information, visit UnitedHealthcare at www.uhc.com or follow
@myUHC on Twitter.

 

 

 

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