Free Video Analytics whitepaper

09.10.2013 11:28

The Impact of Analytics on Video Monetization

Strategies to leverage data analytics to increase the bottom line.

This whitepaper shows how the shift to online content delivery is generating valuable viewer data across smart TVs, tablets, and smartphones.


Key Topics

Role of big data in online video

Consumer and industry research quantifying the need for intelligent analytics in video

Strategies to leverage analytics to boost consumer engagement

Effective ways to monetize the video-viewing audience

Steps to create truly value-added benefits in data analytics for premium video, online video, cable channels, and pay TV

The number of homes with a streaming set-top box has doubled over the past two years.

U.S. online video ad spending will reach $3.5 billion in 2013-reaching close to $5.8 billion by 2017.

© Parks Associates