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The Impact of Analytics on Video Monetization
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Strategies to leverage data analytics to increase the bottom line.
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This whitepaper shows how the shift to online content delivery is generating valuable viewer data across smart TVs, tablets, and smartphones.
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Key Topics
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Role of big data in online video
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Consumer and industry research quantifying the need for intelligent analytics in video
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Strategies to leverage analytics to boost consumer engagement
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Effective ways to monetize the video-viewing audience
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Steps to create truly value-added benefits in data analytics for premium video, online video, cable channels, and pay TV
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The number of homes with a streaming set-top box has doubled over the past two years.
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U.S. online video ad spending will reach $3.5 billion in 2013-reaching close to $5.8 billion by 2017.
© Parks Associates
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