Saffron Digital offers broadcasters and operators a seamless TV Everywhere solution that includes live TV, catch-up and VOD in one place.

01.04.2015 13:10



Enhanced MainStage platform with live streaming to be unveiled at NAB 2015


London, 1 April 2015 – Saffron Digital has partnered with Nowtilus, a content workflow platform provider, to add live streaming to MainStage, its premium OTT platform. The new partnership means Saffron Digital can now offer broadcasters and operators a seamless TV Everywhere solution that includes live TV, catch-up and VOD in one place.


The new TV Everywhere solution will be unveiled at NAB on Saffron Digital’s NAB Connected Media IP stand N1222 located in the North Hall.


Integrating Nowtilus’s NEMO BRIDGE into its award-winning premium OTT platform will enable Saffron Digital’s customers to launch TV Everywhere solutions that reach new audiences at home and on the move. End users will benefit from a unified entertainment experience across all devices with live TV and video on demand available from one application.


Jason Keane, President of Saffron Digital said, “Today’s cable network consumers expect full on-the-go multi-platform access as part of their subscription and that includes access to both live and on-demand content. We have teamed up with Nowtilus to enable broadcasters and operators to deliver them that seamless, integrated TV Everywhere experience. This new solution combines our award winning on-demand services and Nowtilus’s live OTT services in one great consumer experience, which we are really excited to be launching at NAB this month.”


The new partnership enhances MainStage with state of the art features and functionalities that include live feed acquisition, EPG acquisition and management, live workflow and bundling, NDVR, dynamic ad-replacement and insertion, DRM for live streams, application integration, DASH playback and reporting.


“We’re pleased to partner with Saffron Digital to offer operators and programmers a simplified and cost-efficient TV Everywhere solution,” said Patrick Knippel, Managing Director of Nowtilus. “The integration of our cloud-based live and catch up workflow management NEMO BRIDGE with Saffron Digital’s proven MainStage OTT platform provides a complete solution for an exceptional entertainment experience.” added Leander Carell, Managing Director of Nowtilus.


 About Saffron Digital

Saffron Digital designs and develops premium entertainment services that increase revenue and build viewer engagement. Using MainStage, its premium OTT platform, Saffron Digital offers content preparation, content management, application design and development, locker services, merchandising and a secure player in one place.


With offices in Europe, Asia and the US, Saffron Digital powers end-to-end premium video solutions on a global scale for clients including KDDI, Sky and HTC. It has received international recognition for its work and has won multiple awards including: The CSI Magazine Award for Best Content on demand Solution (2014); The Mobile Entertainment Award for Best Video and TV Service Provider (2009, 2010, 2011, 2012 and 2013); Guardian Top 100 Tech Media Invest Companies in the UK; MEFFYS 2011 Best TV & Video Service and the Media Momentum Award 2010, 2011.


About Nowtilus

Nowtilus provides out-of-the-box and tailored content hub services from acquisition to preparation for live and on demand distribution. Merged with TV-Data and enriched with Ad-Insertion information, content is made accessible and ready for monetization and delivery. Both, TV-Channel feeds but also VoD Catch Up assets, can easily be ingested into 3rd party Multiscreen CMS and VoD Legacy systems but also directly into client devices.


Founded in 2007 Nowtilus operates its services from Berlin and Halle / Saale in Germany with a partner network across many regions. 



Do You need help promoting your technology products and services? Check out SRS-Tech PR - over 20 years’ experience launching new companies, products and services.