Users three times more likely to engage with video on mobiles than desktops
17.10.2013 13:34
As the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view videos on smartphones are nearly three times more likely to click through to a brand’s website than if viewing videos on laptops or desktops. A new report from marketing tech and social video platform Unruly has revealed new stats that show CTR on desktop at 5.45%, compared to a 13.64% on mobile. Read it here http://www.dotrising.com/2013/10/15/users-three-times-more-likely-to-engage-with-video-on-mobiles-than-desktops
