The Bear and the Hare - Holiday video

16.11.2013 14:34

John Lewis ad shoots straight to the top of the viral charts


Watch the new John Lewis Christmas TV advert and see Hare give his best friend Bear a Christmas he'll never forget.

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.

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The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen. This is now available to download from iTunes

Though having only being in the public domain for a week, the Bear and the Hare ad from retail giant John Lewis has already been viewed almost 6.5 million times and shared nearly 650,000 times on Facebook according to Unruly Media, and has fought off competition from Samsung and Playstation’s latest ads to land the number one spot.

Read the entire .rising article here