Users three times more likely to engage with video on mobiles than desktops

17.10.2013 13:34

As the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view videos on smartphones are nearly three times more likely to click through to a brand’s website than if viewing videos on laptops or desktops. A new report from marketing tech and social video platform Unruly has revealed new stats that show CTR on desktop at 5.45%, compared to a 13.64% on mobile. Read it here