Great Tips for Shooting Quick On-The-Job Videos to Promote Your Business

By: Mark

Think of your business as a flowing river where attaching RMR, customer reviews, and short videos with as many of your projects as possible is a force multiplier.

How to shoot on the job videos to promote your Business

Filming what we do shows a viewpoint that experts describe as the “beginner’s mind.” What we find mundane and ordinary is the exact opposite to an outsider. They find our routines exciting, especially inside an industry like ours where time-lapse video of installations from TVs to virtual skylights are visual catnip. I emphasized that these videos shouldn’t be overly complicated. They should be shot and deployed quickly. We can get in our own way sometimes, letting the perfect be the enemy of the good.

Keep in mind you’re not overtly selling anything; you’re giving prospects a window into what it’s like to be one of us with a backstage pass. The prospect will decide whether or not they want to engage with you further, and that’s where other types of marketing including email, website and customer reviews come into play. Catching somebody mid-scroll should be the goal.

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