How to create web video for your business by Richard Marx
Here are simple tips to get started on creating an internet video for your business or organization:
- Always begin with a clear goal in mind. What is the point of your video? Who is your target audience? What do you want to achieve with your video? Are you trying to generate leads, increase brand awareness, or educate your audience? Are you trying to sell a product or service? Once you know your goal, you can finetune your video accordingly.
- Keep it short. And to the point. Cut out all the boring parts. Tell your story in less than 3 major points. The average attention span is just a few minutes, so make sure your video is short and to the point. A good rule of thumb is to keep your videos under 2 minutes long. Also, it is best to have one big point you are trying to make. At the most, include 3 points.
- Use high-quality footage. Your video should look professional and polished. If you don’t have the equipment or skills to shoot your own video, you can hire a professional videographer. Good lighting and camera work is essential for wowing your viewers.
- High quality audio is more important than the video. Take your time when recording voice overs. You need good clean audio that anyone can understand, Use a good high quality microphone. It is easier to fix and hide poor video than bad audio. By the way, if your audio is muffled, you can use captions and text to clarify your message.
- What is your story? You need to have a reason for people to watch and share your videos. Tell a story. People are more likely to watch and remember a video if it tells a story. Your video should have a clear beginning, middle, and end.
- Use visuals that are engaging, interesting and CLEAR. People are more likely to be drawn to a video that has interesting visuals. Use graphics, animations, and stock footage to keep your audience engaged. Don’t cram your frame with too much information or data. Keep it simple!
- Add a call to action. WHY are you making this video, what should your viewers do after they see your video? What is the action step? Tell your viewers what you want them to do after watching your video. Do you want them to visit your website, sign up for your email list, or make a purchase? Include all required contact info – at the end of the video as well as in the video description.
- Optimize your video for search engines. Include relevant keywords in your video title, description, and tags. This will help people find your video when they’re searching for information online. This especially critical when developing the video description. With YouTube, the most valuable component is the video description section! Fill it up with buzz words and saerch terms.
- Promote your video. Once your video is finished, share it on social media, your website, and in your media and email marketing campaigns. Tell the world your video exists and make sure they can easily find it online! There is no point in creating and posting videos if no one watches it.
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Here are some additional tips:
- Use video editing software to add music, transitions, and effects. There are numerous editing options – some are free, some are expensive. Take the time to master your editing software. You don’t need to be an expert – just good enough to create and interesting video without any major glitches. FYI – don’t overdue it on special effects and crazy transitions.
- If possible, watch your video on different devices to make sure it looks good on all screens.
- If possible, get feedback from friends, family, and colleagues before you publish your video. Do they get it? Will they share t with their friends and social media.
Creating an internet video for your business or organization can be a great way to reach a wider audience and promote your products or services. By following these suggestions, you can create a video that is informative, engaging, and effective. And even more important, you will create a video that actually get watched!