Instructional videos are a powerful tool for anyone looking to teach colleagues, employees, and students. Whether you’re an employer, an educator, or a content creator, videos are an effective way to engage your audience and deliver information in a way that’s easy to follow along and understand.
After all, this TechSmith survey found that 98% of people who use video at work say it improves the effectiveness of their message.
While it’ll come as no surprise that instructional videos are a great way to teach people to do things like how to make a Youtube vhttps://www.techsmith.com/blog/instructional-videosideo, they can also help people learn completely new skills like video editing.
However, instructional videos can be used for more than just educating viewers, as videos can also help you grow your business. By providing educational content to potential customers, businesses can establish themselves as industry leaders and earn the trust of their audience. Moreover, having video content on your website can work to increase traffic to your site and boost social media engagement.
With such a wide range of uses and benefits, it’s no wonder that video content is the number one way people prefer to share knowledge and learn new skills. In fact, research shows that people prefer to consult video content when looking for answers to specific questions. Additionally:
83% of people prefer watching videos to accessing instructional or informational content via text or audio.
More than half of online shoppers use video to help make purchase decisions.
38% of respondents would prefer their coworkers share instructions and information through more videos
More than 70% of YouTube viewers turn to the platform for help solving problems.
Read the entire TechSmith article here: https://www.techsmith.com/blog/instructional-videos
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