Why are so many people who watch streaming video using sub-titles and captions to understand the dialogue

By: Mark

by editors

Is it because many of us are old? Is it because of the streaming technology is not optimized for clear sound? Or maybe it is your TV set, the video monitor you are watching your streaming video?

Or maybe it is a combination of all three?

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“What did he just say?”

Those are some of the most commonly uttered words in my home. No matter how much my wife and I crank up the TV volume, the actors in streaming movies and shows are becoming increasingly difficult to understand. We usually end up turning on the subtitles, even though we aren’t hard of hearing.

We’re not alone. In the streaming era, as video consumption shifts from movie theaters toward content shrunk down for televisions, tablets and smartphones, making dialogue crisp and clear has become the entertainment world’s toughest technology challenge. About 50 percent of Americans — and the majority of young people — watch videos with subtitles on most of the time, according to surveys, in large part because they are struggling to decipher what actors are saying.

Read the entire article at the NY Times – https://www.nytimes.com/2023/08/17/technology/personaltech/subtitles-streaming-shows-speech-enhancers.html

We’re not alone. In the streaming era, as video consumption shifts from movie theaters toward content shrunk down for televisions, tablets and smartphones, making dialogue crisp and clear has become the entertainment world’s toughest technology challenge. About 50 percent of Americans — and the majority of young people — watch videos with subtitles on most of the time, according to surveys, in large part because they are struggling to decipher what actors are saying.

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