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Check out this post from LinkedIn
https://www.linkedin.com/posts/adenikram_why-do-youtube-influencers-shows-keep-flopping-activity-7339664164451176449-rW8-
Looper Insights has come out with their data, receipts and report that back that up.
According to Looper, “YouTube Stardom Doesn’t Always Translate to Streaming Success.
Transplanting creators to Netflix and Amazon Prime risks losing the very thing that made them resonate.”
– 74% of media executives say YouTuber shows underperform on Netflix/Prime due to:
1) Audiences not migrating across platforms and
2) Streamers overvaluing
follower counts and misunderstanding fit.
– 54% of viewers say YouTubers feel more authentic and better suited to YouTube’s native platform.
And yet confoundingly Streamers keep continuing to commission shows from Influencers
Here’s a link to the full report courtesy of, and thanks to, the amazing Tracy Akselrud
https://lnkd.in/gg36gERv
For those of you not familiar with Looper, they are one of the hottest secret companies in the OTT space right now
They have several major studio clients and proprietary tech and methods that track all the content on all the Streamers in real time
